If you follow her on social media, you’ve seen that hedgehog on her cover more than you’ve seen Grumpy Cat or the bad pun husky lately, which is a hell of a coup. To promote the new release of Meaty and her multi-state book tour, Irby has masterminded a series of Photoshopped images showing her book in the hands of such luminaries as Hillary Clinton, Bob Ross, and Michael Jordan. Sam Irby herself, though, is a publicist’s dream: wildly funny, wholly unabashed, relentlessly charming (even when being extremely gross there are whole essays in Meaty about bathroom stuff), and, it turns out, a book marketing innovator. Samantha Irby’s new book Meaty is a re-release of an essay collection published in 2013-not usually publicity gold, even for an author whose second collection We Are Never Meeting in Real Life was a New York Times bestseller.
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